A new 30,000 sq ft Sports Direct store is opening tomorrow Friday 14 August at the Buttercrane Shopping Centre. The doors will open from 11am.

The brand new retail destination in the heart of Newry will house Sports Direct, USC, GAME & Belong.

Frasers Group PLC, the UK’s number 1 sporting goods retailer, is to open a brand-new multi-fascia store in Newry this Friday 14th August as part of its brand elevation programme. The new 30,000 sq ft. store, situated in the Buttercrane Shopping Centre, will feature the brand’s new premium design and house a Sports Direct, USC and GAME as well as a Belong Gaming Arena.

Michael Murray, Head of Elevation for said: “We are really proud to open this new retail destination in the heart of Newry. Our next-generation stores offer customers the biggest brands in sportswear, sports equipment and fashion, all under one roof. As we continue to grow throughout the UK, our ethos and commitment remains the same; we offer customers the biggest and best brands and unrivalled, great value.”

The Sports Direct, will boast the very best in sport from brands including Nike, Adidas, Under Armour, Asics and Puma. The unrivalled selection for men, women’s and kids will also include sections dedicated to disciplines such as running, football and outdoor.

The football section at Sports Direct.
The football section at Sports Direct.

The store will also include a USC streetwear and fashion store. USC, the ultimate ‘House of Brands’, will offer trend focused customers a selection of the season’s premium branded denim, urban fashion, accessories, footwear and beauty. Brands will include Converse, Champion, Levi’s, Hilfiger Denim, Lacoste, Calvin Klein and Napapijri.

Murray continues: “This is a major part of Sport Direct’s brand elevation strategy that will see a huge investment in a number of new stores, while upgrading and improving existing ones across the UK. This is the strategic vision of the business as it aims to meet the demands of an ever more sophisticated consumer who is increasingly looking for not only good value, but an enhanced shopping experience.”

The store will also house a GAME, the leading high-street video game retailer alongside a Belong Gaming Arena. The 24-seat gaming arena will be home to the ‘Newry Gatekeepers’ tribe bringing a social space for competitive gamers as well as games, consoles, accessories and more to the local community.

Peter Murray, Centre Murray at Buttercrane Shopping Centre, said: “We are very excited to welcome Sports Direct, USC, GAME and Belong to the centre, brands which we know will be very popular with our customers. The Frasers Group has recognised that our central location in Newry and our strong footfall performance represents a significant opportunity for them. The addition of this well-known new retailer will further strengthen our fashion and lifestyle offering, firming up our position as one of the best provincial shopping destinations in Northern Ireland.”

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