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Michelle Regazzoli Stone, Julian Simmons, Annalivia Hynds and BPerfect Founder Brendan McDowell offically open the new BPerfect Cosmetics Megastore at the Buttercrane Centre in Newry. Photograph: Brian McEvoy
Michelle Regazzoli Stone, Julian Simmons, Annalivia Hynds and BPerfect Founder Brendan McDowell offically open the new BPerfect Cosmetics Megastore at the Buttercrane Centre in Newry. Photograph: Brian McEvoy

Continuing their mission to revamp their Megastores nationwide BPerfect Cosmetics, has unveiled their spectacular, re-imagined Megastore in Buttercrane Shopping Centre, Newry.

Nothing short of a true Irish success story, BPerfect Cosmetics have gone from strength to strength over the last 10 years since they launched in 2012, with a personal investment of only £500. Born in Annalong, County Down, founder Brendan McDowell’s true vision and drive are the main forces behind the brand’s global success. 

Since Brendan appeared on RTE's Dragons Den in 2017, and turned down an €80K investment offer, he's worked tirelessly to develop a brand that now enjoys cult-like status amongst celebs, style influencers and beauty devotees across the globe, with Love Island’s Ekin-Su becoming the latest in a long line of influential collaborators who’ve worked with the brand. Others include Jac Jossa, Laura B, LMD, Katie Daley, Emma Kearney, Stephanie Vavron Stacey Marie, Make Up With JAH, Ellie Kelly and Annalivia Hynds to name a few. 

Annalivia Hynds with fans pictured at the opening of the new BPerfect Cosmetics Megastore at the Buttercrane Centre in Newry. Photograph: Brian McEvoy
Annalivia Hynds with fans pictured at the opening of the new BPerfect Cosmetics Megastore at the Buttercrane Centre in Newry. Photograph: Brian McEvoy

 Joining BPerfect Cosmetics CEO Brendan McDowell to officially relaunch the store were TV Legend Julian Simmons, Tik Tok Star and Brand Ambassador Annalivia Hynds, Michelle Regazzoli Stone, Emma Kearney, Drag Artist Lady Portia and more, adding a touch of star-studded excitement to the night.

"We're beyond excited to finally open the doors to our brand-new Megastore in Newry!" Brendan shared. "This fresh and vibrant space is all about taking our beauty experiences to the next level and creating a welcoming hub for our community. We can't wait for everyone to come in, explore, and fall in love with the incredible range of products we have waiting for you."

Customers can discover products from Voduz, MRS Glam, Color Wow, LMD, Glow Hub, PLouise, Olaplex, Pink Honey, Polished London, HNB, Jeffery Star, and Ella & Jo.

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