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Mullaghbawn man Proinsias Ó Coinn and Donegal woman Caoimhe Ní Chathail are once again embarking on a mission to revolutionise our approach to our closets in a new series of Éadaí SOS on TG4. In an attempt to transform the shopping habits of four fashion enthusiasts, they're advocating for a shift towards reducing, reusing, and recycling clothing. Each episode spotlights a devotee of fast fashion with a wardrobe brimming with impulse buys and a disregard for the environmental impact.
The show enlists a team of experts to support the contributors including fashion psychologist Dr Dion Terrelonge, seamstress Bronagh Crothers and stylist Moya Doogan to guide the participants through their transformative journey.
Among those profiled are Grace McDonald, a Belfast childcare worker hooked on online shopping; (episode 1 on the 29/11/23), Maedhbh Nic Aindreasa, a schoolteacher from Crumlin, Co. Antrim addicted to acquiring new clothing; (episode 2 on 6/12/23), Dónall Breathnach from Cobh, Co. Cork, who revels in his lavish shopping sprees; and Dublin-based air hostess Emma Ní Chonaill who boasts the most extensive clothing collection ever encountered by the team.
Each episode commences with Caoimhe paying a visit to the home of one of the self-professed shopaholics, where the extent of the issue becomes glaringly evident. To help curb their tendencies, Caoimhe and her team take possession of their garments for further assessment, leaving the contributors with just 15 clothing items for a two-week period. To make matters even more challenging, they are subjected to a shopping embargo.
Proinsias conducts a clothing audit, offering a sobering glimpse into the severity of the problem and revealing startling statistics about the infrequency with which many garments are worn, with some never seeing the light of day. Valuable advice is also provided on how to breathe new life into clothing to create fresh and stylish outfits.With the guidance of Caoimhe and Proinsias, can the contributors transform their habits? What will they do with their clothing once they've been confronted with the startling truth?
Éadaí SOS was filmed on location in Belfast, Cork and Dublin by Waddell Media for TG4 and BBC Gaeilge with support from NI Screen’s Irish Language Broadcast Fund.
Éadaí SOS - TG4 - Wednesdays from 29th November 8.30pm
All 4 episodes available on TG4 Player at www.tg4.ie
