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Newry, Mourne and Down District Council is once again backing independent businesses across the district with the return of its Make it Local Christmas campaign, which launched, yesterday 24 November, to coincide with the busy festive shopping period.
The initiative, running under the strapline 'This Christmas Make it Local, #ShopLocal', aims to encourage residents and visitors to support local traders when buying their festive gifts and services. The campaign will shine a spotlight on businesses in Newry, Downpatrick, Warrenpoint, Castlewellan and Annacloy through a mixture of digital promotion, print media, social media and PR activities.
launches Make it Local for Christmas 2025.
This year's campaign will feature Art Studio 23, Blue Beans, Elk Books, McCartan's and McGrath's Farm Shop, with the aim of showcasing the unique character, quality and creativity of independent businesses across the district.
A series of short vox pop videos will form a key part of the campaign, featuring local retailers filmed in their own shops talking about what the Christmas period means for their business. The authentic clips will highlight the importance of festive trading, the challenges and opportunities of the season and how much community support matters to independent traders.
Councillor Philip Campbell, Chairperson of Newry, Mourne and Down District Council, said: "Our Make it Local campaigns make a real difference to our independent businesses, and we are delighted to extend its impact in the lead-up to the festive season. Shopping local keeps money circulating within our district, sustains jobs and strengthens the fabric of our towns and villages."
Cllr Campbell added: "I am thrilled that five exceptional local businesses have been chosen to feature in this year's campaign. Their stories showcase the dedication, passion and innovation that make our district such a vibrant place to live, visit, and shop."
The council hopes the campaign will encourage shoppers to discover the diverse range of products and services on offer from local traders this Christmas, whether they're buying gifts or enjoying festive dining. More information on Make it Local is available at www.newrymournedown.org.
