The iOTA Programme hosted a celebratory event recently in the Canal Court Hotel, Newry. The event was held to celebrate the success of the Programme and highlight the positive effect it has had throughout the East Border Region.
The iOTA Programme is part funded through the European Union’s INTERREG IVA Cross Border Programme and is managed by the Special EU Programmes Body (SEUPB). It is one of many projects being delivered by The East Border Region Ltd.

Mrs Lorraine McCourt, Director of the Joint Technical Secretariat opened the event commenting “Encouraging innovation and competitiveness is a key strand of the INTERREG IVA Programme as it seeks to promote cooperation for a more prosperous cross-border region.
iOTA is a prime example of this strand of the current programme, as the project works directly with businesses and individuals to develop and diversify the economy.”
Cllr Peter Savage, Chairperson of East Border Region Ltd in his opening notes said “Given today’s severe economic climate, the timing for an intervention such as the IOTA Programme was extremely significant to supporting both potential, new and existing SME’s and micro businesses in the region. He went on to praise all those involved in the delivery of the programme and on reaching their targets.
The key speaker at the event was Susan Hayes, Managing Director of Hayes Culleton Ltd and author of ‘The Savvy Woman’s Guide to Financial Freedom’ and ‘Positive Economics’. Susan is also known as the Positive Economist and is, herself an entrepreneur. Susan’s uplifting speech gave the attendees an overview on the meaning of innovation and the impact it can have on a business. Susan was impressed with the results the iOTA Programme had achieved and wished all participants every success for the future.
Out of 350 businesses assisted 72 developed new products, 49 entered new markets, 58 participants created a new business, 29 new jobs were created and 177 jobs sustained. With results like these it is evident that the positive effects of the Iota Programme will be felt throughout the region for many years to come.


