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 Newry-born entrepreneur Paul Malone from Tall Paul Marketing has been shortlisted in the Marketing Project of the Year category at the prestigious 2021 Digital DNA Awards.

The Marketing Project of the Year category for the highly-anticipated awards, in association with Belfast City Council, recognises marketers that have enjoyed considerable success with their digital marketing strategy.

Paul Malone, Tall Paul Marketing.

In their 6th year, the Digital DNA Awards are a major highlight on the tech calendar and have been described as the most important and highly sought after awards for the Northern Ireland Tech Industry.

Tall Paul Marketing is joined on the list by some of Northern Ireland’s most successful digital marketers.

A delighted Paul Malone comments, “It’s been a challenging year for everyone, so this has been great news personally and professionally for me.”

Speaking about his marketing project, Paul says he set himself an ambitious goal last year; to get to the top of Google search results.

He achieved that goal in just nine months, a feat that has led to an influx of enquiries for his content writing and copywriting services.

“We all know how important Google is,” he continues.

“It can make or break a business at times.

“So it was with that in mind that I decided to be a guinea pig and focussed on creating long-form, engaging and informative blog content.

“The more content I published, the higher I ranked on Google, which was absolutely brilliant for my business,” he insists.

The awards will take place at Belfast’s Ormeau Baths on Thursday, 1 July 2021.

But due to the pandemic, there will only be a small live audience.

“I won’t be able to get suited and booted for the glitzy ceremony, but I’ll be tuning in online to watch the show with everyone else,” Paul adds.

Simon Bailie, CEO of Digital DNA, emphasised the importance of the Digital DNA Awards and said he is excited about the return of a live audience.

“The Digital DNA Awards have become an important part of the NI Tech sector.

“We are thrilled that we can bring this year’s event to such a significant venue as Ormeau Baths, which has played a central role in the growth of the tech sector here in recent years.

“It’s also fantastic that we can bring back an element of our live audience, which will help create that unique atmosphere of a Digital DNA event,” he adds.

Despite the challenging business environment over the past 12 months, the tech industry in Northern Ireland has continued to grow, with organisers confirming nominations for the 13 categories were as strong as ever.

Sean Devlin, Associate Director at MCS Group, explains, “After the year that it has been, the 2021 shortlisted nominations will have deserved the recognition as the competition has been stronger than ever.”

He adds, “Personally, I can’t wait to celebrate the best and brightest in the technology industry in Northern Ireland!”

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