Write a commentFounded in Newry in 1972, the family-run Jack Murphy Jewellers is a shining example of how businesses have shown entrepreneurial resilience to adapt to the ‘new normal’ following the pandemic.
Like many other businesses affected by Covid-19, the multi-award-winning business had to close its showroom temporarily on a number of occasions over the past year.
However, it also used this time sensibly to considerably expand and improve the e-commerce side of the business to support its in-store offering. Furthermore, it took full advantage of the digital presence it had built on its social media platforms to engage and communicate virtually with customers.
Daughter of Jack Murphy and business partner Gemma Murphy explained how the business has also worked hard over the last year to improve and invest in its showroom to improve the customer experience and to make it as safe as possible in light of Covid-19 guidelines.
“We are pleased to have recently completed the refurbishment of our showroom, which has provided us with more space between our jewellery features, meaning that we can practice safe social distancing at all times,” she explained.
“As a local family-run jewellers, we are genuinely interested and invested in both the people that work in our store as well as our loyal customers who make up the community within which we live and work.
“Coming through the pandemic has allowed us to adapt quickly to new consumer trends and spending habits and we are pleased to have developed a bespoke e-commerce website which we didn’t have before.
“As our business continues to thrive, we want to see Newry and the entire district go from strength-to-strength also.”
Jack Murphy Jewellers is renowned across Ireland with customers travelling from the likes of Cork, Donegal and Limavady to shop, visit and explore.
Recently, Newry, Mourne and Down District Council (NMDDC) launched a new campaign which is designed to help support and promote the council’s Make It Local messaging.
It will help relaunch the unique business offering that the district boasts, as well as stimulate the entrepreneurial resilience of Newry, Mourne & Down.
Aims of Make it Local Campaign
- Help relaunch and stimulate the entrepreneurial resilience of Newry, Mourne and Down.
- Promote awareness of the key businesses and sectors.
- Communicate how businesses have established a safe shopping practice.
- Promote how the district is open for business.
- Encourage people to make it local by shopping and supporting local business.
- Instil confidence and promote the unique offering that the district has to offer.
NMDDC’s Chairperson Cllr Cathy Mason said: “Make it Local not only shines a light on the key sectors represented across the district but also communicates how businesses here have worked hard to establish a safe shopping practice in light of Covid regulations.
“Our message is clear; Newry, Mourne and Down is open for business. I would strongly encourage people – both from within the district and further afield – to shop locally.”
