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The marketing team at Hill Street retailers Jack Murphy Jewellers are celebrating after taking home the Retail & E-Commerce award at the 2024 Remarkable Marketing Awards recently.
For over 50 years the family-run Jack Murphy Jewellers have been a staple of Newry’s high street retail offering. Their marketing manager Charlotte McAteer and marketing executive Tara O’Hanlon entered the awards to showcase their Welded Forever Bracelets experience, the first of its kind in Newry at the time.
Having Launched in June 2023 as a series of in-store pop up events Charlotte explained: “Our Welded Forever Bracelets became a permanent offering within one month of launching. These one-of-a-kind bracelets feature no clasp, instead being permanently welded together for continuous wear.
“The permanent jewellery experience allows us to connect with new and existing customers in a more relaxed yet refined setting, showcasing not just our Welded Forever Bracelets but also taking the opportunity to showcase our diamonds and bridal offering that we are renowned for.”
Speaking of her team’s win on the night, Charlotte said: "Winning the prestigious award for Most Remarkable Marketing in Retail and eCommerce at the Remarkable Marketing Awards 2024 is an immense honour and wouldn’t have been possible without the support of the entire team at Jack Murphy Jewellers, and each and every customer that has and continues to support our Welded Forever Bracelets experience.
“From initial concept to execution, every step of this campaign has been a labour of love, infused with creativity, and an unwavering commitment to the customer experience, so we are extremely proud to be celebrating with such an award.”
The inaugural Remarkable Marketing Awards recognised 20 experts across the industry recently at a glittering awards ceremony at the Europa Hotel.
Sponsored by Card Group Research, the awards were created by the team behind the hugely popular annual Big Marketing Meet Up conference.
Hosted by communicator and presenter, Emer Maguire, the RMA’s gave marketers and their teams the chance to blow their own trumpets to be recognised for their creativity, innovation and marketing successes.
Speaking of the awards, Treena Clarke, founder, said: “The Remarkable Marketing Awards are a celebration of the people behind groundbreaking initiatives. These awards are not about brands, channels or tactics, they’re about the people, the visionary marketers.”
This year’s theme was about encouraging marketers to blow their own trumpets and celebrate the people in Northern Ireland behind some of the most impactful campaigns promoting brands, helping clients hit targets and turning remarkable ideas into reality.
The RMA’s are sponsored by headline sponsors Card Group Research and Insight, along with category sponsors Excalibur Press, Horrible Brands, Mrktsearch, Belfast Academy of Marketing, Thought Boxes, Creating Retail Magic and CO3.
For more information or to see a full winners list go to www.remarkableawards.com
