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Shelbourne Motors staff are celebrating their success after winning multiple awards at the 2024 Northern Ireland Motor Industry Awards. The awards were held in Belfast and celebrate the region’s top motoring talent and achievements.
The awards, sponsored by UsedCarsNI, attracted over 600 industry professionals as 40 of Northern Ireland's top motoring businesses and professionals competed across 21 prestigious award categories.
Shelbourne Motors emerged as a standout winner with awards including the Dealer Group Award and individual honours for Michael McCartan as Dealer Principal / General Manager, David Armstrong as After Sales Manager and Gareth Atkinson as Automotive Technician.
These awards highlight Shelbourne Motors’ exceptional dedication to customer service, quality, and the development of their team as an industry leader in Northern Ireland’s automotive sector.
Sasha Jeffrey, Director of PR & Events at ASG, said: “Congratulations to our exceptional winners, highly commended recipients, and finalists. The calibre of entries this year underlines the innovation, excellence, and commitment that drive Northern Ireland’s motor industry forward. Each entry showcased a sector that continues to set new standards and push boundaries in delivering remarkable customer experiences.
“It’s been inspiring to witness such fierce competition, and our judges faced the challenging task of selecting winners from an outstanding group of finalists. These awards are a testament to the achievements and progress within Northern Ireland’s automotive sector, and we’re proud to celebrate those who continually raise the bar for excellence.
“I want to extend heartfelt thanks to our independent judging panel, our headline sponsor Used Cars NI, and all our sponsors, partners, and entrants for their contributions in making this event a true success. We look forward to even greater accomplishments and a continued focus on excellence in the years ahead as the local automotive industry continues to thrive.”
Joining Used Cars NI in supporting the 2024 Northern Ireland Motor Industry Awards as category sponsors and partners were AbbeyAutoline, Autoguard Warranties, Autokleen, Brian Thompson Photography, CarMoney, City Auction Group and Purple Rock, Close Brothers, Codeweavers, Cool FM, DSG Connected, EMaC, Eskimo Lead Management, GardX, Loanitt, Magowans, Momentum Warranties, MotoNovo Finance, MotorCheck, Northridge Finance, Phyron, PML Group, The Formula, TradeBid, Transport Training Services and Warranty Solutions Group.
Stephen Kelly, Chief Executive Officer at Used Cars NI added: "These awards are more than just recognition—they showcase the passion, resilience, and relentless hard work that drive our industry forward year after year. They are a celebration of the ingenuity and dedication that not only fuel our progress but also inspire us all to reach new heights, set higher standards, and continue pushing the boundaries of what’s possible in Northern Ireland’s automotive sector.
"This event would not be possible without the support of our partners, sponsors, and, of course, ASG, whose commitment to Northern Ireland’s automotive industry has made these awards such a success. We’re proud to celebrate these remarkable achievements and the lasting impact each of you has on our industry. Congratulations to everyone who contributed to making tonight unforgettable.”
For more information on the 2024 Northern Ireland Motor Industry Awards visit nimotorindustryawards.com
Winners and Highly Commended
Dealer Group sponsored by TradeBid
Winner: Shelbourne Motors
Highly Commended: TrustFord
Franchised Dealer sponsored by AutoKleen
Winner: Roadside Garages
Large Independent Dealer (over 50 vehicles) sponsored by CarMoney
Winner: Fleetwise
Medium Independent Dealer (50 vehicles or fewer) sponsored by Codeweavers
Winner: iGen Autos
Small Independent Dealer (25 vehicles or fewer) sponsored by Loanitt
Winner: Giraffe Cars
Highly Commended: AC Motors Direct
Used Vehicle Dealer sponsored by AbbeyAutoline
Winner: Fusco Vehicle Sales
EV Dealer sponsored by Eskimo Lead Management
Winner: Charles Hurst
Best Leasing Operation sponsored by The Formula
Winner: Radius Vehicle Solutions
Highly Commended: Fleet Financial
Best Customer Service sponsored by MotoNovo Finance
Winner: TrustFord
Highly Commended: SERE Motors
Best Marketing Campaign sponsored by PML Group
Winner: Charles Hurst
Highly Commended: Saltmarine Cars
Best Community Campaign sponsored by DSG Connected
Winner: Roadside Garages
Best Employer Excellence sponsored by Phyron
Winner: TrustFord
Dealer Principal / General Manager sponsored by AbbeyAutoline
Winner: Michael McCartan - Shelbourne Motors
Highly Commended: Marc Bunting - Shelbourne Motors
Sales Manager sponsored by Warranty Solutions Group
Winner: Gerard Crossin - SERE Motors
After Sales Manager sponsored by EMaC
Winner: David Armstrong - Shelbourne Motors
Sales Team sponsored by Cool FM
Winner: Saltmarine Cars
Inspirational Female sponsored by Close Brothers Motor Finance
Winner: Rachel Murray – PBR Automotive
Highly Commended: Laura Nugent-Cowan – Top Gear Tuning Northern Ireland
After Sales Team sponsored by Autoguard Warranties
Winner: SERE Motors
Highly Commended: Shelbourne Motors
Automotive Technician sponsored by Transport Training Services
Winner: Gareth Atkinson - Shelbourne Motors
Apprentice sponsored by Momentum Warranties
Winner: Matthew Leeman - The Car Nerd
Highly Commended: Jake Nelson - Shelbourne Motors / Jamie Reid - Autobits Motorstore
Rising Star sponsored by Northridge Finance
Winner: Michael Steele - JRC Cars
Highly Commended: Ryan Stuart - SERE Motors
Lifetime Achievement sponsored by GardX
Winner: Terence Donnelly - Donnelly Group
