Write a commentThe Chairperson of Newry, Mourne & Down District Council, Councillor Naomi Bailie was in Newry on Saturday to help share details of the forthcoming Dubai Duty Free, Irish Open hosted by the Rory Foundation at Royal County Down, Newcastle from the 28th to the 31st of May 2015.
Dubai Duty Free will be the title sponsor of the 2015 Irish Open Hosted by The Rory Foundation.
Hosted by the Rory Foundation the event will see World Number One Rory McIlroy play the role of tournament host on behalf of his charitable foundation.
McIlroy is set to be joined by many of world golf’s most exciting names, with Rickie Fowler, Ernie Els, Sergio Garcia and Lee Westwood already confirmed to join Ireland’s golfing superstars McIlroy, Graeme McDowell, Padraig Harrington and Ryder Cup Captain Darren Clarke.
McIlroy said: “It’s great news that Dubai Duty Free has come on board as the title sponsor for this year’s Irish Open. Dubai Duty Free is a strong global brand with great experience in sports sponsorship through golf, tennis and horse racing. The European Tour and I both have strong links to Dubai, and I am sure Dubai Duty Free will bring a lot to the event and add to its already great prestige.”
One of the world’s leading airport retailers with a turnover of US$1.9 billion in 2014, Dubai Duty Free is already associated with The European Tour as sponsors of the DP World Tour Championship and the Omega Dubai Desert Classic, won at the Emirates Golf Club this year by McIlroy.
Colm McLoughlin, Executive Vice Chairman of Dubai Duty Free said, “Sports sponsorship plays a huge role in our overall marketing strategy, it fosters goodwill and allows our brand to travel all around the globe. We are delighted to become the title sponsor of the Irish Open hosted by The Rory Foundation. The tournament has a tremendous history and is the flagship golf event in Ireland providing thrilling golfing action for spectators, golf fans and television viewers around the world. This year’s tournament features a fantastic line up and we are very much looking forward to working with Rory McIlroy and his Foundation, The European Tour, Tourism Northern Ireland and the members and management of Royal County Down on this prestigious sporting event.”
Northern Ireland’s Enterprise, Trade and Investment Minister, Arlene Foster, said: "I welcome the announcement that Dubai Duty Free is to become title sponsor of the Irish Open. The partnership with Dubai Duty Free will further raise the profile of the tournament when it takes place in Northern Ireland this year, and again in 2017, and will help to increase our reputation as a fantastic golfing destination. This sponsorship announcement is further proof that we are establishing Northern Ireland as the home of great events with which world class brands wish to be associated.”
George O’Grady, Chief Executive of The European Tour, said: “We are delighted to welcome Dubai Duty Free as a title sponsor on The European Tour and look forward to expanding our partnership with another powerful global brand which has vast experience in the sports sponsorship market.
“By becoming the title sponsor to the Irish Open, Dubai Duty Free is making its mark on golf’s world stage and further showcasing the close collaboration that exists between so many of Dubai’s leading companies and The European Tour. With many of the game’s biggest names competing on the iconic links of Royal County Down, we believe the Dubai Duty Free Irish Open hosted by The Rory Foundation will deliver superb value to Dubai Duty Free and all of our event partners.”
More than 80,000 spectators are expected and tens of thousands of tickets have already been sold for the event, which is supported by Tourism Northern Ireland.
Advance tickets to the Dubai Duty Free Irish Open hosted by the Rory Foundation are currently available at £30 per day with season tickets available for £75. Families will be delighted to hear that under-16s will be admitted FREE as long as they are accompanied by an adult (up to four children are allowed with one paying adult).
For more information on the Irish Open 2015 including tickets, accommodation offers and local events visit www.discovernorthernireland.com/irish-open-2015 or www.irishopen.ie or #2015irishopen
