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Ulster Ladies Gaelic Football Association have committed to improving road safety by joining the Department for Infrastructure's 'Share the Road to Zero' campaign.
Speaking after signing up to the campaign, Armagh captain Clodagh McCambridge said she hoped to remind people that "road safety is an important message for us all".
Clodagh led her team to victory in the Ulster Senior Ladies Football Championship at the weekend, defeating Donegal 3-9 to 0-7 in Clones. The star defender, who first made the Team of the All Ireland Senior Championship in 2020, has made over 100 appearances for her county.
Ulster Ladies GAA joins other high-profile supporters including Olympic athlete Ciara Mageean, Liverpool's Conor Bradley, Ulster Rugby stars, and Belfast Giants. The PSNI, NI Ambulance Service, Fire and Rescue Service, and local councils have also backed the initiative.
Road safety remains a critical concern, with 69 people losing their lives on northern roads in 2024, following 71 deaths in 2023. Already this year, 15 people have died.
Infrastructure Minister Liz Kimmins said: "I want to thank Clodagh and Ulster Ladies for highlighting our important road safety message to young people, who are sadly more likely to be involved in serious or fatal road traffic collisions.
"Our rising road deaths are an area of deep concern and sadly too many have been deeply affected by these losses.
"Sadly, evidence shows that more than 95% of road deaths are due to human error."
Clodagh said: "I'm very happy to add my voice to the Department for Infrastructure's Share the Road to Zero campaign on behalf of Ulster Ladies.
"Road traffic collisions can be totally devastating, and sadly young people are most at risk on our roads.
"But road safety is an important message for us all. So we must all try to be more careful, watch our speed, stay off our mobiles and make sure we never take drink or drugs and drive."
The 'Share the Road to Zero' campaign encourages individuals and organisations to pledge support at www.sharetheroadtozero.com where they can receive free road safety tips.
