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AbbeyAutoline, has announced a further extension of its partnership with Ulster Rugby, marking ten years of collaboration while reaffirming its standing as one of the club's longest-serving partners. As part of the extended agreement, AbbeyAutoline will retain exclusive naming rights to the AbbeyAutoline Family Stand at Affidea Stadium.
The partnership will continue to deliver fan activation activities on and off the pitch, with a focus on enhancing the matchday experience for Family Stand attendees as well as the wider fan base. The announcement comes ahead of what Ulster Rugby has described as a high-stakes month at Affidea Stadium, with a major European semi-final and the conclusion of the URC regular season both on the horizon.
Julie Gibbons, Managing Director of AbbeyAutoline, said: "As we celebrate ten years of partnership with Ulster Rugby and look ahead to the 2026/2027 season, we are incredibly proud to reaffirm our position as one of the club's longest-standing partners. Our relationship has evolved over many years into a deep-rooted collaboration that goes far beyond a logo on a stand."
She added: "As we mark this significant milestone in our partnership, we are excited to continue building on this legacy, supporting the club, its supporters, and the wider community."
Hugh McCaughey, CEO of Ulster Rugby, welcomed the extension. "AbbeyAutoline has been a trusted and valued partner of Ulster Rugby, and we are delighted that this new agreement will extend our relationship to a decade of working together. Their continued support reflects a shared commitment to excellence, community, and the long-term development of the game across the province," he said. "Partnerships like this are fundamental to our success both on and off the pitch, and we look forward to building on everything we've achieved together as we enter this next chapter."
