Henderson Group and Around Noon launch £60k food to-go rebrand

Henderson Group in partnership with local Newry based Around Noon has launched 'Delish' a £60,000 rebrand of their food-to-go sandwiches, wraps and salads range. Additionally they are launching a new premium range called ‘Delish Selection’. Around Noon has been supplying Henderson Group with products such as pre-packed sandwiches, wraps and salads for over ten years.  

Stuart Kidd, Senior Account Manager at Around Noon commented, “It’s important to be continually adapting and improving the food-to-go offering to shoppers to keep up with the everchanging consumer trends. The new Delish range of sandwiches, wraps and salads provides a wide variety of lunch time options from vegetarian and vegan to low calorie, from a focus on value to the new premium line, introducing more choice and new flavours to lunch on the go.”

The ‘Delish Selection’ line focuses on flavour with each product based on local ingredients at the core of the recipe and a key deli ingredient from around the world. The ‘Selection’ range includes a number of never before seen products from a baked ham & cheddar with apple chutney sandwich which contains Irish ham and cheese, to themozzarella, spinach & tomato with basil mayo on roast veg focaccia, which is made with Italian mozzerella.

Susan McDonagh, Head of Food To Go at Henderson Group commented, “The new range not only transforms the brand, but also introduces exciting and tasty new products for shoppers’ convenience when on the go, providing additional choice and upgrading their lunch options for an affordable price.”