Write a commentNI premature baby charity TinyLife and Elave Skincare hosted a Sensitive Skincare Showcase at the Medical Hall Pharmacy in at The Quays in Newry at the weekend.
Every day in Northern Ireland six babies come into the world too soon, some arriving as early as 24 weeks and weighing as little as 1lb. That is 1,800 premature babies born every year!
TinyLife CEO Alison McNulty said: “Thirty years ago, 70% of premature babies didn’t make it – today around 88% survive and TinyLife funds vital research to give these babies the best start in life.
“We also provide a range of family support services, including breast pump loan, hospital to home volunteer programme, family activity groups, support for dads, baby massage and baby sensory."
The organisation have with specialist skincare range Elave Baby in a joint effort to encourage the public to get behind TinyLife’s 30th Anniversary celebrations to raise awareness and funding for premature babies.
“We are delighted to confer Approved By status on Elave Baby and to recommend the product range, which banishes harsh ingredients that trigger sensitivity such as soap, sulfates, MI, parabens, alcohol, perfumes and colours, for use on baby skin.
“The skin of prem babies is extremely sensitive, making it prone to dryness and itchy skin conditions like rashes and eczema, so knowing a clinically proven, completely ‘free from’ product is available can alleviate worry about what to use.”
The Gardiner family’s apothecary skincare creams were created in Newry over 80 years ago. Elave Baby, now produced in Co Louth, is available from local pharmacies, online at WWW.ELAVESKINCARE.COM or via Amazon. A donation of £1 from every Baby Essentials Pack sold goes to support the work of TinyLife.
